Schedule and expire links

Tell a link when to go live and when to stop redirecting. "Visible Friday 9am ET to Sunday midnight."

Two timestamps you can set: active_from (the link 404s until this date) and active_until / expires_at (the link 410s after). Either is optional; setting both gives you a window. Times are local to your browser when you set them and stored as UTC.

Set a schedule

• Edit → Schedule tab.
• Active from: leave blank if it's live now. Set a date+time if it should 404 until then.
• Active until: leave blank for "forever". Set a date+time to retire the link automatically.
• Save.

Free accounts can schedule up to 2 links. Past that the toggle locks; Pro removes the cap.

What visitors see during each phase

• Before active_from: a friendly "this link isn't live yet" 404. Pro users can replace it with a branded coming-soon page (see the Branded Expiry Pages guide).
• Between the two: normal redirect.
• After active_until: the same friendly page but with "This short link expired". Pro users get a branded expiry page with a CTA.

Common patterns

• Product launch: active_from set to the embargo date. Marketing posts the link in advance; nobody can actually open it until you flip it live by the date.
• Limited-time offer: active_until set to the offer's last day. The link self-retires; no "oh god the coupon code is still working" call from the support team.
• Event QR: both timestamps set to the event's start and end. The poster goes up early, the QR works during the event, and afterwards it shows a "thanks for coming, here's the recap link" branded expiry page.