Branded expiry pages

When a link expires, send the visitor somewhere useful instead of a 404. Headline + CTA + optional auto-redirect.

By default an expired link shows our generic "This short link expired" page. With a branded expiry page you replace that with a custom headline, body, and CTA, useful when the campaign behind the link is over and you want to send people to the next thing.

Set it up

• Edit → Schedule tab → Branded expiry page toggle.
• Headline: "This drop is over" or similar. Big and bold on the page.
• Body: one paragraph. Where they should go instead.
• CTA URL + CTA label: the button. "Back to the shop" → https://shop.example.com.
• Optional: Auto-redirect after N seconds. Sends the visitor to the CTA URL automatically. Useful for QR codes where the visitor expects something to happen.

What visitors see after the link expires

Same brand styling as our default pages, paper background, ink outlines, chunky button. The slug they originally scanned shows at the top in a pill (proves we're the same destination they trusted before). Your headline + body fill the body. CTA button at the bottom.

Pair it with smart routing

If you want a visitor's destination to switch from "current offer" to "next offer" mid-flight, use smart routing instead, see that guide. Branded expiry pages are for the case where the link genuinely retires.